What DigiKey is doing

With great respect for the identity that helped establish DigiKey across the globe, they are reimagining and refreshing your logo and their branding. The unique new look and tone have been designed to emphasize their ongoing connection with suppliers and customers, while reflecting DigiKey’s digital-first, forward-looking perspective. 

Why DigiKey is doing it

In simple terms, our DigiKey branding has not kept pace with the growth of DigiKey, the company. The updated brand is a clear and accurate reflection of our future-forward, leadership position in the market.